What I love about Conversation Design is the Business (Process) (Re)design that comes with it.
Putting the user at the center and hiding the organisational complexity by putting that behind the scenes.
So re-thinking the Value Proposition. And allowing the new value proposition to get off with fresh start, while still having your old processes and systems, and gradually, iteratively improving those over time.
So basically letting it be the catalyst for a (digital) transformation.